Lead and direct all sales and marketing activity within designated region through field sales team in order to develop new accounts and maintain or expand existing accounts. Execute on the Company's sales strategy and regional sales/market penetration goals. Implement and execute all sales initiatives within the region and establish and sustain revenue growth and market p

Secure sales leads by identifying, qualifying and coordinating the necessary communication of sales leads with the assigned external sales professional. Identify qualified sales leads by following up on inbound leads from various marketing programs, outbound marketing campaigns or proactive calling to target accounts. Nurture prospects over time, discover needs, offer rel