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The Community Outreach and Brand Engagement Specialist oversees our patient reviews, listening, and mentions across digital experiences and social platforms. In this role, you will handle all aspects for provider reputation on social media, including reporting and issue escalation to Legal and Compliance teams, and responding to comments from patients. Additionally, you will monitor community activity, proactively seek community engagement opportunities, help build social media policy, and be an integral member of the social media team.
Salary Range: $71.500-$154,900 Annually
* 3-5 years of experience in a social media role, specifically with Meta, LinkedIn, Twitter/X, YouTube
* Bachelor's degree in marketing, communications, or related field orequivalentcombination of education andexperience.
* Knowledge of healthcare industry trends related to customer experience preferred
* Knowledge of the customer journey through the health system and how to identify and address digital experience pain points preferred
* Social Media community management experience , with a deep understanding of tactics, appropriate responses, and the ability to manage timely or urgent situations while remaining calm and strategic
* Understanding of social media platforms, social trends, platform updates, and how to maximize brand campaigns to improve engagements.
* Experience engaging with multi-disciplinary teams to determine solutions to recurring challenges
* Project management: Workfront, Basecamp, Smartsheet, Google Docs
* Social media analytics/listening/reporting/publishing tools: ListenFirst, SproutSocial
* Social calendaring: maintaining, planning, and updating
University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age or protected veteran status. For the complete University of California nondiscrimination and affirmative action policy, see: UC Nondiscrimination & Affirmative Action Policy.