Reporting to the Director of Limited Service Restaurants, you will increase vertical and horizontal distribution, volume, High 5 execution and scalable programs within assigned limited service restaurant chains.
Areas that play to your strengths
All the responsibilities we'll trust you with:
Develop relationships with the top LSR Concepts within the US
Gain vertical distribution and develop new clients within the Limited Service Restaurants Channel
Build mutually beneficial relationships with key account decision makers and partners
Customizes presentations using business insights that appeal to your customer's needs to gain execution and programming
Create account programming ( LTO's, staff programs) that are relevant to each account and increase volume
Negotiate contracts to guide execution and programming while maintaining appropriate spends per case
Conduct business reviews and holds partners accountable to deliver upon agreed upon execution and programs
Participate in relevant Trade Shows and Conferences
Conduct Stakeholder Mapping to identify and target key decision makers
Project Manage and work cross functionally with Insights, Trade Marketing, and Distribution
Thoroughly analyze and implement strategy to secure new accounts to expand our distribution footprint and availability to consumers
Use Industry knowledge, network, and contacts to determine appropriate decision makers at target accounts to secure opportunities to sell Red Bull
Prospect market through trade shows and industry events to develop relationships
Present data-driven insights to accounts, to illustrate the value proposition of Red Bull
Close new business deals, negotiating mutually beneficial multi-year partnerships with customers
See new partnerships through, integrating contract requirements with business operations and establishing a route to market and field force activation plans
Build relationships and credibility throughout the organization to influence at the region level
Work with our HQ On Premise Marketing and Brand Marketing to create custom account programs and ensure brand standards are intact
Communicate with partners in the regions to lead implementation, and to provide and receive account and program feedback
Conduct regular reviews with SDOPs and DOPs to view program results and year to go plans
Align with Distribution Team to ensure route to market is in place for each account
Align with Distributor Partners in the region to keep National Accounts top of mind
Develop programs to motivate, engage and reward staff
Work with trade marketing and 3rd party agencies to develop relevant social/ digital programming to increase brand and product relevance
Create programs that deliver a premium product experience
Manage budgets by account, always analyzing return on investment and rate per case
Plan and tracks volume monthly by account chain
Analyze distribution and non-buy reports on a monthly basis to close gaps
Help develop, track, and control budgets to secure agreement on the annual Business Plan budgets
Controls account volume forecasting and spend management through accurate and regular Customer Program Management (CPM) updates
Perform post-promotion analysis following all programs to evaluate promotional effectiveness.
Use all available RBNA and customer data, tools and Category Management support to maintain a position of expertise within the Energy Drink Category with assigned accounts
Analyze sales data thoroughly to define priorities, identify opportunities, and apply focus for the team
Conduct scheduled business reviews with account leadership and internal field sales to update on business, competition, and opportunities.
Provide Energy Insights that inspire change in promotion, price, or display practices
Participate in activities to build relationships and 'wire' accounts to its deepest level
Your areas of knowledge and expertise
that matter most for this role:
- 8+ years of CPG sales experience, with experience creating growth in Limited Service Restaurants
- 5+ years of new business development experience
- Experience using analytics to produce business insights
- Experience implementing scalable programming that delivers sales results
- Business Management experience
- Bachelor's degree or equivalent work experience
- Must be fluent in English, additional language skills an advantage
- Travel 50-60%
- Permanent
- Benefits eligible
Looking for something else?
- Type any country, city, state...
Giving wiiings to people and ideas since 1987
In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.
The company beyond the can
Chasing our potential
Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:
From the World of Red Bull
